I created a media kit for my Multimedia Writing for Public Relations course. This course is an intensive writing class designed to prepare public relations students for communicating messages to key audiences through a variety of media and tools.
The media kit was for the Coachella Valley Music and Arts Festival. Coachella is one of the largest and most extravagant festivals in the world. It is held at the Empire Polo Club in Indio, California, located in the Inland Empire’s Coachella Valley in the Colorado Desert. It was founded in 1999 and is organized by Goldenvoice, a Los Angeles based producer.
Coachella takes place over two weekends in the spring each year. In 2017, the festival featured 235 performers, including Lady Gaga, Radiohead and Kendrick Lamar. An eclectic mix of well-known acts and emerging bands perform at the festival. Coachella has performers from various genres of music such as indie, hip-hop, rock and electronic dance music. While the festival has always revolved around music, the artwork is just as appealing. Art installations and sculptures are on display throughout the venue. Many attendees camp in cars and tents, so the festival has showers and a farmer’s market next to the campsite.
Coachella was selected as the “Festival of the Year” 11 times by Pollstar, a trade publication for the concert tour industry. Coachella is the most profitable music festival in the United States today.
The promotional media kit includes a backgrounder, biography page, news release, 60-second broadcast release and three photos with cutlines.
Media kits provide an extensive amount of information to the media at one time. They provide research, facts, perspective and historical content needed to understand a story.